.Manly Bands is a direct-to-consumer dealer of guys's bands. The company introduced in 2016 after John Ruggiero, the co-founder with his other half Michelle, couldn't locate an ideal wedding event band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our team covered the business's beginning, one-of-a-kind band materials, and much more. Ever since, Manly Bands has gotten its maker. The manufacturing of bands from, claim, Port Daniel's whiskey gun barrels or even Fender guitar strands produces convincing video clip, says Ruggiero, ideal for storytelling on social networks as well as elsewhere.The whole entire sound of our talk is actually inserted listed below. The transcript is modified for length and quality.Eric Bandholz: Give our company a run-through of what you carry out.John Ruggiero: My wife, Michelle, as well as I began an on-line ring company referred to as Manly Bands in 2016 to handle an issue of wedding bands for males. Our company were just wed. I possess huge hands and also could not locate a ring that I ased if that was actually certainly not overpriced. My possibilities were buying from a brochure or possessing something tailor-made.I ended up getting from a website. The band got here in a flat mailer, without box or even customer care. It was a horrible adventure by today's ecommerce requirements.We acquired married, relocated to Fla, and needed a task. We told our own selves, "Our experts're each business owners. Why do not we produce our personal service?" We talked about the forms of concerns our team will found and also just how to handle them. My ring adventure arised, and also our team chose to try to fix it for various other men.Our objective when our experts began was actually to pay out lease. Our team presumed creating a couple 1000 bucks a month coming from this will be actually wonderful. Our company considered it a lifestyle service, certainly not high-growth. It was simply Michelle and also me in our garage creating rings and sending them bent on consumers. Our experts had actually hit on something. Our notification resonated along with customers.Michelle and also I make an outstanding staff. I produce suggestions, and also she's the implementer. A lot of our results goes to her imaginative mind. She titles the bands and cultivates people. She links the rings to customers. Defining a band exclusively as "eight-millimeter dark" really did not cut it.Our experts developed rings from unique products, including Port Daniel's barrels or unique metals. The business removed. Ever since, our company've grown dramatically. Our company currently have more than 55 individuals in the Manly Bands family. About fifty percent of those are ring artisans that do work in our lately acquired manufacturing outlet in Utah.Bandholz: When performed you obtain a producer?Ruggiero: Concerning a year and also a fifty percent earlier. We had actually been their customer for several years, so we knew them properly. The majority of their service was wholesale, which really did not rate of interest our company-- visiting mom-and-pop jewelry experts. They kept their wholesale consumers and brand. Our company obtained some of their resources and also delivered over employees.Bringing on a manufacturing team has actually been one of the very best things our experts have actually performed. It's been amazing to head out there and view them create bands out of Fender guitar cords or metallic from an M1 Abrams container.Bandholz: How carries out in-house production effect advertising?Ruggiero: It's been massive. Taking an electronic camera to the opposite side of the workplace and recording the crew using turrets to reduce the metallic poles or scotch gun barrels right into rings produces amazing video. Our team possess our cam team available at all times. Our company use that video on our social networks and in our adds and also e-newsletters. We try to ensure that given that the majority of companies in the men's ring room don't make. They drop ship or order coming from overseas and after that deliver it out. But our experts wish it to last a life time and be something individuals may take satisfaction in.Our company have actually had a ton of effectiveness along with our military ancestry compilation, where our company resource special armed forces products. Our company possess the M1 Garand rifle supply, the wood component, from World War I. Viewing our staff put that in the lathe and also reduced an item out for a band is amazing.Our marketing for those rings speak about the history, the soldiers, where the tool was actually made use of, and points like that. My better half and also I researched filmmaking in college. Our company use our skill-sets to teach as well as narrate. For example, I lately got an email from a customer who discussed that his gramps utilized to steer M1 storage tanks. The client blessed some of those rings to his grandpa, and also they had pretty a mental swap. It behaves to help customers associate with their past and also generate something relevant.Bandholz: Where can individuals acquire a band from you?Ruggiero: ManlyBands.com. Our experts have images on Instagram, too. I get on Twitter and LinkedIn.